Business Goals And Your Olympic Effort – How Close Are You?
The Olympics for 2016 recently ended, and I am sure that you probably
watched at least a little (if not more) of the many events
that were held.
That got me to thinking about how much time and
effort went into all of the training that those athletes
had to do in order to get to that level of expertise
in their respective sports. . .
. . . And what if you, as a marketer, put in that much
time, effort, and dedication into your business, what
do you think that your results might be?
Do you put Olympic effort into your business?
I know that when I first began my internet venture, I was ready to
burn the letters off of the keys on my keyboard, because I was so
excited to start my internet business. When things worked so slowly
that I thought that I was going to be a miserable failure at this
internet marketing stuff, that I turned down my “Burners” so to speak.
I didn’t really lose interest, but I wasn’t putting in the time
that was required to get my business off of the ground and
moving forward. I was working hard, but not paying attention
to the things that were going to make my business a success.
Various sites have issued varying statistics, but they generally
agree that internet start-ups fail over 90% of the time in their
first 6 to 12 months (or sooner).
So where does this “Olympic Effort” come into play?
It comes in every time that you even think about your business, and
in every step that you take when you are building a your business.
There are 3 major things that you must focus on when you
start a business in order to drastically improve your chances
of long-term success.
These 3 things are:
Without staying motivated, you may not find you or your business
advancing. Motivation helps you to work more effectively.
Just because you start a business today, and are motivated to do
great things and meet your business goals, does not mean that you will
still feel the same motivation 6 months from now. It is not uncommon for
your enthusiasm to drop off as time passes, especially if your business
is not thriving, and you find that you need to put in even more
time and effort than you do now.
With the online failure rate in excess of 90 plus % it is more important than ever
to create a style of work that increases motivation, and allows for the enjoyment and
profit that comes from being your own boss and helping others.
To help you maintain your motivation you can begin by asking yourself
“Why Did I start my business?”. You had a reason, a purpose, and a dream.
Re-connect with those early feelings that motivated you in the beginning.
Your motivations are still there, you just need to go back for a visit so that
you can keep that “Olympic Effort” going strong.
2. Keep An Open Mind
Creating a mental “Rut” can be as dangerous to a business as
not having a focused goal, or knowing the dynamics of the potential
customers to whom you are going to market.
Pay attention to the details of your business goals. All businesses
will need some tweaking to make them more streamlined and profitable.
by keeping track of your business analytics you can greatly improve
your bottom line and attract more potential customers.
3. Don’t be afraid to change
Don’t fear change when you find that something is not working the
way that you expected. Give your strategies their chance to work, but
when they are not producing the way that they should, then re-evaluate
where the problems might be and make the necessary changes.
Pay attention to what is working for others. Don’t be afraid to adopt
another, or a different, strategy that you think might benefit your business goals.
Be innovative, but remember that the things successful marketers
are doing are the things that are working. Keep tabs on the needs of
your market, because things are changing all of the time.
Also, sometimes it is often the little things that can make the
biggest difference in your bottom line, and your success.
4. Be Consistent
You have your business goals, you know who you are marketing to, and
you have worked hard to get your business strategies in place, so now you need
to continue to stick with your program.
If you have a blog that requires new information each day, then
be sure to provide it. If you have a membership site where your members
expect new information on a daily or weekly basis, then it is up to you to
provide them with what they are paying for each and every month.
Keeping up with your business analytics is something that many
marketers fall behind on, and lose track of early on in their first months
of business. It is important to keep up with the numbers and the market
that is bringing in your potential customers. Remember the statistics
are that 90% plus end up out of business within their first year online.
Maintaining consistency of effort in your productivity, motivation, and
your focus, is an often overlooked key to having success both in business your
business goals and in life. Consistency will create a business that will attract attention,
bring in customers, generate business success for years to come, and will
give you a “Gold Medal” rewards for all of that Olympic Effort that you have
put into your business.
Working hard so you don’t have to,