How To Maintain
As a Performance Psychology Specialist/Coach (God I hate
all this hypey credential crap, but you need to know what I do)
I know that you go through a lot of varied emotions
during your working day.
Whether you are working online or offline, you still have
those elements that drive you NUTS!
You know what I’m talking about. You’re right at the end
of a new section you are writing, and your computer decides
that it’s time to take a nap. It quits and you are S.O.L.
(in case you don’t know what S.O.L. is, you might be able
to find one on Ebay – kidding of course).
You’re on a road with no one behind you, yet someone
decides that they need to get out of their driveway
before you reach it. The catch is that they wait until
they can read the VIN number on your windshield!
You are either holding your breath in hopes that you will
pass out, stretch down your foot so that it pushes down hard on the
gas pedal, and you can take out that crazy S.O.B. (also on Ebay)
but not yourself (you’re relaxed, remember?).
We all have our good days (been waiting for 27 years now), and
our bad days (yep, today was another one for me). But, they
come and go.
How To Maintain Yourself
Now how do we combat, and work with the things that we
really can’t do much about?
I have mentioned getting organized. Getting more organized
can take a lifetime of aggravation away for many people.
Not everyone is very good at it. Actually, most people
are not. I am one who is not, even though I know most of
the tricks, tips, and ins and outs of the “How To’s”.
I think it is mostly inbred. I have a step son who when he
was only 3 years old used to line up his toys in lines.
His sister was different. She would take all of the books
off of a shelf and throw them in piles on the floor, also
all of the pots and pans she could manage to get out
of the cabinets.
Sister has a PhD, and brother is in the Navy. Sister still
make piles on the floor, and brother has no choice but
to line things up in an orderly fashion – including himself.
Damn! went off on another tangent. See, I’m not all that
organized. So, if you are not, and if something helps me,
it should certainly help you.
On the other hand, if you ARE organized . . . HELP!
I want to know your secrets!
Okay, back to not being serious.
When you have to deal with things that are
just ungodly awful, and you want to vomit
on your boss, do-worker(s), dog, wife, or
whatever and whoever, you will want to do
one of two things:
1. Go ahead and vomit! Do the projectile thing
so that you get the most benefit out of it.
2. Open the door to the box that you are presently in,
and take a look at what is happening – from the outside.
If everyone else is nuts, do you have to be? No!
You always have choices. Sometimes it is more effective
to stand up, stand your ground, and be firm. At other times
it is just as easy to just listen, don’t take what is said
personally, and move on.
Yes, when do you stand firm, and when do you listen.
If you are trying to be efficient, which is turn leads to
better productivity, the sooner that you get out of any
turmoil, the better. Agreed? Okay.
When you are in a situation that is very important,
affects others (as well as you), and you KNOW
that something is the wrong thing, then it is good
to stand your ground.
On the other hand, if someone (like the motorist
who likes to read VIN numbers) take you on, or
a co-worker gives you grief, then isn’t it best to
grab a cold drink (well, maybe that kind, just don’t drive),
and give yourself “Brain Freeze” and “Chill”?
This is easier to do for some people, but not so
easy for others. That said, it is never really “Easy”.
What you do is just mentally tell people off and
keep your mouth shut. Take those deep breaths,
and walk away.
Efficiency, organization, work habits, and a multitude
of other facets all go into being more productive.
If you want to get more productive, then you really
should check this out.
To your continued success,
So, just what DOES it take to add value and market smart
in your business, or at least give the impression of having
that added value in your products or services?
Let me begin with a few questions.
– Does an auto have more value with, or without, wheels?
– Would you rather have a glass that is half-full, or half-empty?
– How much value do you see in “FREE”?
Let’s take these in order shall we. . .
1. That auto down the road that you have been looking at,
it has four wheels and runs – right? Would you buy it
at the same asking price if it had NO wheels?
Maybe. If it was a Classic that you were planning on
restoring anyway, and you knew you could make $10,000
when it is finished, then you might buy it anyway.
What if it was just a regular car that you wanted to
be able to drive to work, and use for a vacation or two?
You would likely want a discount on the car, because
it has no wheels.
Why is this? Perception!
2. Do you look at things as half-full, or half-empty?
We have probably heard this old saying thousands of times.
When you buy something, the advertiser (copywriter) will
attempt to always give you that “Half-Full” picture, and
paint the “Half-Full” scenario.
For example (and I will use the Internet Marketing niche),
you see an ad that tells you that you can generate traffic
on “Auto Pilot”. Glass half-empty.
What you are not told is that you have to
spend $1,000 for their software, spend days trying to figure
out how everything works, sign up to several websites that
work in conjunction with the software (if it is going to
run as they deomonstrated), and it will cost you another
$272 for these extras – the half-full side of it.
3. Everyone likes “Free” correct? But, just how much do you
expect to get for your free report, keychain, information,
ebook, or whatever? Do you think that you will learn more
than you already know? Hopefully, and occasionally, yes, you will
The real value (and information) usually comes from the
paid product that is promoted (half-full by the way) when
you download your free item.
Going back to the original question, “What does it take to add
value to something?” It is not a matter of adding value per-se,
but adding the perception of value. You also want to give value.
Many things are written, produced, and delivered that already
do have value. The problem is that people who see these items
are not seeing the “Half-Full” part, but instead they are seeing
the “Half-Empty” glass
It is not that the product or service does not already have value,
but the perception is that it is just not worth it, or it will
be there later (we all know that later never comes).
Make sure that you add value, and market smart every time you
write your advertising by keeping the perception of your target
audience in mind. Get to know your readers and find out what
they really want. Then give it to them. Just make
certain that what you give them really does have value.
Many ideas just seem to “Come” to you. They usually happen when you are
driving, working, walking the dog, or doing almost anything. Continue reading
Your autoresponder – what to feed your list
As a internet marketer, potential marketer, or if you already
have an offline business of some kind, but are ready to
take it to the world via your computer, then listen up.
You may already have an auto responder and are writing
“Gazillions” of emails. I hope that is the case, but just in
case you are in the category of still trying to get things going,
or just getting started, there are some things that are
really important that you should know.
When you write your emails to put into your autoresponder:
1. Do they make sense?
Your information must make sense to your subscriber.
If your subscribers came to your list wanting to know
about the latest trends in smart phones, and you tell
them about cake decorating, that makes no sense, and will
probably send them running.
2. Does each message fit together with the next?
When you write your emails, while not always
necessary, also consider writing something that
is in a two or three part sequence.
3. Is each email about something different?
If your emails jump around too much from subject to
subject, then you could lose a person’s attention.
5. Are you providing the information your readers want?
My focus is on a number of things that include marketing.
I am a Performance Psychology Consultant, and therefore
address any number of issues that can influence success
in any arena (i.e. anything performance related). So, I must
be careful that I don’t throw out too much about too many
things. If I do, then I likely lose people’s attention.
Most topics can carry with them any number of facets that
can be written about. When you write your emails, and keep
them focused to your reader’s interests.
4. Do you just keep pushing offers?
The final thing to consider is that if you do affiliate marketing,
or have a few products that you have created, then offer
them with the intent to help the person, and NOT just sell
your wares through every email, because people will likely
leave your list.
To your online success,
P.S. Here is one more thing to think about. . .
90+ percent of working online involves writing. Sales copy,
emails, blog posts, etc. all involve writing.
How do you know that you are getting the right message across?
There are many online strategies, and ways to make money online.
As an internet marketer, you want to make money,
but it always seems that something happens that
gets in the way.
So, what does it take to make money as an internet marketer?
Here are the simple steps. I am going to give you a heads
up though, you will have heard these ideas before, but maybe I
can shed a little more light on things.
Your First Steps
Step #1: Know what you want to accomplish.
Just telling yourself that you want to make $10,000/mo. is not enough.
You therefore need to decide HOW that is going to be accomplished.
Then, don’t sit back and wait for things to just happen, – they won’t!
Step #2: Define yourself
If you don’t know what you are going after,
then no one else will either.
Decide what information and knowledge that you have,
can also help others. It is really that simple.
Step #3: Set up your website and get noticed
Your website will likely be a blog, as it is very easy
to set up. You can go free, or paid, and either works.
If you are going into business, you will want to pay
for hosting so you don’t have any problems with free sites.
There are many blogs out there so the next that
you need to do is to let people know that you
An online strategy that you can’t get away from
easily if you have a business, is to pay to get
your site noticed.
If you are in it for the fun of it, then using
social media is probably your best online strategy
for getting people to your site.
Your only challenge now is to make sure that
you deliver something that people can use.
It doesn’t take long to know what works.
working hard so you don’t have to.
Business Goals And Your Olympic Effort – How Close Are You?
The Olympics for 2016 recently ended, and I am sure that you probably
watched at least a little (if not more) of the many events
that were held.
That got me to thinking about how much time and
effort went into all of the training that those athletes
had to do in order to get to that level of expertise
in their respective sports. . .
. . . And what if you, as a marketer, put in that much
time, effort, and dedication into your business, what
do you think that your results might be?
Do you put Olympic effort into your business?
I know that when I first began my internet venture, I was ready to
burn the letters off of the keys on my keyboard, because I was so
excited to start my internet business. When things worked so slowly
that I thought that I was going to be a miserable failure at this
internet marketing stuff, that I turned down my “Burners” so to speak.
I didn’t really lose interest, but I wasn’t putting in the time
that was required to get my business off of the ground and
moving forward. I was working hard, but not paying attention
to the things that were going to make my business a success.
Various sites have issued varying statistics, but they generally
agree that internet start-ups fail over 90% of the time in their
first 6 to 12 months (or sooner).
So where does this “Olympic Effort” come into play?
It comes in every time that you even think about your business, and
in every step that you take when you are building a your business.
There are 3 major things that you must focus on when you
start a business in order to drastically improve your chances
of long-term success.
These 3 things are:
Without staying motivated, you may not find you or your business
advancing. Motivation helps you to work more effectively.
Just because you start a business today, and are motivated to do
great things and meet your business goals, does not mean that you will
still feel the same motivation 6 months from now. It is not uncommon for
your enthusiasm to drop off as time passes, especially if your business
is not thriving, and you find that you need to put in even more
time and effort than you do now.
With the online failure rate in excess of 90 plus % it is more important than ever
to create a style of work that increases motivation, and allows for the enjoyment and
profit that comes from being your own boss and helping others.
To help you maintain your motivation you can begin by asking yourself
“Why Did I start my business?”. You had a reason, a purpose, and a dream.
Re-connect with those early feelings that motivated you in the beginning.
Your motivations are still there, you just need to go back for a visit so that
you can keep that “Olympic Effort” going strong.
2. Keep An Open Mind
Creating a mental “Rut” can be as dangerous to a business as
not having a focused goal, or knowing the dynamics of the potential
customers to whom you are going to market.
Pay attention to the details of your business goals. All businesses
will need some tweaking to make them more streamlined and profitable.
by keeping track of your business analytics you can greatly improve
your bottom line and attract more potential customers.
3. Don’t be afraid to change
Don’t fear change when you find that something is not working the
way that you expected. Give your strategies their chance to work, but
when they are not producing the way that they should, then re-evaluate
where the problems might be and make the necessary changes.
Pay attention to what is working for others. Don’t be afraid to adopt
another, or a different, strategy that you think might benefit your business goals.
Be innovative, but remember that the things successful marketers
are doing are the things that are working. Keep tabs on the needs of
your market, because things are changing all of the time.
Also, sometimes it is often the little things that can make the
biggest difference in your bottom line, and your success.
4. Be Consistent
You have your business goals, you know who you are marketing to, and
you have worked hard to get your business strategies in place, so now you need
to continue to stick with your program.
If you have a blog that requires new information each day, then
be sure to provide it. If you have a membership site where your members
expect new information on a daily or weekly basis, then it is up to you to
provide them with what they are paying for each and every month.
Keeping up with your business analytics is something that many
marketers fall behind on, and lose track of early on in their first months
of business. It is important to keep up with the numbers and the market
that is bringing in your potential customers. Remember the statistics
are that 90% plus end up out of business within their first year online.
Maintaining consistency of effort in your productivity, motivation, and
your focus, is an often overlooked key to having success both in business your
business goals and in life. Consistency will create a business that will attract attention,
bring in customers, generate business success for years to come, and will
give you a “Gold Medal” rewards for all of that Olympic Effort that you have
put into your business.
Working hard so you don’t have to,
Self-worth, and how you see yourself
can mean the difference between having extra money at the
end of the month, or needing an extra job.
Having self-worth, and being able to look more kindly on yourself,
has at least 2 major effects on how you do things.
1st Things 1st
– You are more likely to project self-confidence
in the things that you do. Others notice these things very quickly
and may turn away just as quickly.
What does this mean for your bottom line? If you lose
even one person who might have bought from you,
then you are losing valuable revenue that you can’t recoup.
Self-confidence is important in the world of business,
and in life. You can learn self-confidence just as you
can learn to play the piano. Just like the piano, you
must practice generating self-confidence and self-worth.
The more self-worth that you have, the more you are
willing to do the things that will generate a higher
lifestyle for yourself, and therefore, find more money
in your pocket.
How Do I Get, Or Re-gain, Self-confidence?
I really do wish that I could tell you about that
over-the-counter “Magic Pill” that they just came out with
because, it would make things so much easier, but unfortunately,
that pill has not yet been invented, at least to my knowledge.
Just an FYI about what I am going to say to you. Since you are
dealing with habits that have been your “Friends” (or otherwise)
for a gazillion years, it will take a little time and practice
for you to regain self-esteem and self-confidence.
1. Quit calling yourself names
If you have low self-esteem, then you are very prone to
take the blame for anything and everything. Therefore, you
go around telling yourself that “I’m stupid”,
“I am such a bonehead”, and other even less
Here is a major “Marquee Moment” for you. . .
everyone is a “Bonehead” once in a while. And yes, we all
will call ourselves unkind things from time to time.
While you hopefully find that success follows you around,
you may be that person who can’t seem to catch
The difference between success and failure is that success
does not dwell on misfortune, but consumes opportunity.
2. Don’t Overthink!
Plan and be careful in what you do, but DO!
There are so many of my clients who tell me that they
are still “Trying to put things together”. or, that
they “Just can’t quite get it right” (whatever “Right” is).
The fact is, for example, if you are writing a post for your
blog, then you want to make certain that your spelling and
grammar are correct.
One reason that I am doing this now is that I saw a
very minor grammatical mistake on my PUBLISHED blog post.
YEP! I screw up too.
3. Ask Questions And Talk To Friends
First of all, if you need information, simply ask someone
rather than kicking yourself for not knowing the answers.
Also, I am inviting you to sign up with me here, so that I can
answer your questions when they come up.
Above all, if you are doubting yourself, talk to a friend.
If they are a friend, then they will at least be able to see
things objectively. Obviously, that is something that you
can’t do yourself.