What does it take to add value and market smarts?

So, just what DOES it take to add value and market smarts
in your business, or at least give the impression of having
that added value in your products or services?

Let me begin with a few questions.
– Does an auto have more value with, or without, wheels?
– Would you rather have a glass that is half-full, or half-empty?
– How much value do you see in “FREE”?

Let’s take these in order shall we. . .

1. That auto down the road that you have been looking at,
it has four wheels and runs – right? Would you buy it
at the same asking price if it had NO wheels?

Maybe. If it was a Classic that you were planning on
restoring anyway, and you knew you could make $10,000
when it is finished, then you might buy it anyway.

What if it was just a regular car that you wanted to
be able to drive to work, and use for a vacation or two?
You would likely want a discount on the car, because
it has no wheels.

Why is this? Perception!
2. Do you look at things as half-full, or half-empty?
We have probably heard this old saying thousands of times.

When you buy something, the advertiser (copywriter) will
attempt to always give you that “Half-Full” picture, and
paint the “Half-Full” scenario.

For example (and I will use the Internet Marketing niche),
you see an ad that tells you that you can generate traffic
on “Auto Pilot”. Glass half-empty.

What you are not told is that you have to
spend $1,000 for their software, spend days trying to figure
out how everything works, sign up to several websites that
work in conjunction with the software (if it is going to
run as they deomonstrated), and it will cost you another
$272 for these extras – the half-full side of it.

3. Everyone likes “Free” correct? But, just how much do you
expect to get for your free report, keychain, information,
ebook, or whatever? Do you think that you will learn more
than you already know? Hopefully, and occasionally, yes, you will

The real value (and information) usually comes from the
paid product that is promoted (half-full by the way) when
you download your free item.

Going back to the original question, “What does it take to add
value to something?” It is not a matter of adding value per-se,
but adding the perception of value. You also want to give value.

Many things are written, produced, and delivered that already
do have value. The problem is that people who see these items
are not seeing the “Half-Full” part, but instead they are seeing
the “Half-Empty” glass

It is not that the product or service does not already have value,
but the perception is that it is just not worth it, or it will
be there later (we all know that later never comes).

Make sure that you add value, and market smart every time you
write your advertising by keeping the perception of your target
audience in mind. Get to know your readers and find out what
they really want. Then give it to them. Just make
certain that what you give them really does have value.


Why Do I Have So Much Trouble Getting Things Done?

Why do I have so much trouble getting things done?

Some people have a lot of trouble getting things done.

It may be that they begin something, and just can’t finish.
For others it manifests in time,
they just don’t have enough.
Yet other people simply cannot muster the
motivation to even start.

If you fall into one of these categories, then you need to
keep reading. You are not alone, and you can get things done.

For those of you who just can’t seem to finish a project, even
a small one,
here are a couple of tips that you can use to
start making progress.

Break it down

First, If it’s a large project, break it down into workable elements.
So many people begin projects that may take
or even months for most people to do, and
they start,
but can’t finish because they don’t realize
what is involved.

Larger projects, even smaller lightly complicated ones,
will require a plan.
The plan will involve solving a puzzle
of sorts. Since larger projects don’t always
lend themselves to quick understanding, you (as the project engineer)
decide how things will go.

Break the project down into workable steps as you sort through
what needs to be done.
Just the sorting may need to be
broken down into steps if your project is that complicated.
If you are confronted with something extremely complex,
it is likely that you will need help in the planning,
and the
implementing of the project.

Fortunately, most getting things done is not so complex that they cannot
be done in a fairly short period of time. However, it is still a matter of
planning what to do,
when to do it, and when it needs to be finished.

”I Keep Running Out Of Time” I hear over and over.

When you are in a constant battle with the clock, here are a
couple of
things that you might consider doing for yourself.

Write it down

First, write down everything that you need (or want) to do
during a certain
time period. Now, take a GOOD look at
what you have written down.
If you have 17 things to do
in the next 3 hours, you may have more to do than is
Make sure that you are reasonable with yourself.

Organize your efforts

If you need to go to town shopping,
and you know that you
also want to stop and get gas for the clunker (or your Lamborghini,
depending on which car
you decided to take today), instead of
making two trips, one today and one tomorrow (as originally planned) you
now have one less thing to do tomorrow. Combine
your efforts with a minor plan.

If you are someone who just can’t get started, then you
either unmotivated, or possibly not feeling well.

It may be a good idea for you to evaluate whether you are just so
tired or fatigued that you can’t even move
out of bed in the morning, or whether you are
feeling very depressed and/or
very bored.

If you are not feeling well, the obvious thing to do is to
get yourself checked out by a health care professional
to make sure that your health is okay.

If you are depressed, and know the reason, then talk to
friends who care, and/or get professional help.

Ruling out any health or emotional problems, then you are
probably bored.
If you are bored it is probably because
you are sitting around not doing anything.
That then leads
to the question – why not?

If you are bored because you are not doing much of anything,
and you have things that you should be doing but don’t, then
maybe getting things done, a few at a time, might make you feel
just a little bit better,
and it will give you something to do.

Now, go mow the yard!

Doing my best so that you can do yours


Self-Perception – Looking For Your Success (part 1)

Do you look to yourself for your success.?   

What is self-perception, what does it have to do with success, 
and how does self-perception help achieve success?



Psychology has talked about self-efficacy and self-perception
 for many years, and there have been various definitions associated
 with the term self-efficacy (many slightly different) but the core 
message is the same.

In a nutshell, self-efficacy is the belief that you, as a person, 
has in yourself the ability to accomplish certain tasks. Being able to effectively finish tasks can have a great impact on how you feel about yourself, and how you live your life.

Self-efficacy also can often define how you see yourself 
in relation to others, your work, and your success.  You might also think of self-efficacy as self-perception.

How you think of yourself in various situations determines,
 in large part, how you are going to proceed when it comes 
to dealing with various situations.  Whether it is in school, at your job, or in other areas of
 your life, the way that you see yourself “Fitting In”, will
 determine just exactly how you relate, and react, to what 
confronts you in whatever situation that you may find yourself.

If you have had your self-image tarnished by inefficient or 
over indulgent parenting (in whatever form), then you may have
 a difficult time dealing with even the simplest of tasks in your

Your self-perception may also continue to diminish even though you may be very intelligent, and may give the
 outward appearance of having limited self-confidence.

You may have found yourself being told throughout your childhood 
that you were incompetent and inferior, and that you always 
were doing things wrong. 

You may have also been told that you just waste your time
 doing things that are unimportant and useless.
This kind of negative enthusiasm, as well-meaning as many 
parents may think that this might be, does little for the building
 of self-esteem and self-perception.

Self-perception is also harmed as you get older, and are confronted
 with the major, and often uncomfortable, task of deciding whether or not 
to accept the labels that have been placed upon you through 
associations with your parents, siblings, and peers.

Our self-perception is often influenced greatly by our immediate family, and our friends.

time is the issue

Time And Your Performance – Is Time The REAL Issue?

    time is the issue Time And Your Performance – Time IS the issue

When it comes to better performance, time may be your REAL issue.

If you work for yourself, and you understand that performance and success go
hand in hand, then you know that wise use of your time is important for your success
as well as the success of your business.
We only have just so much time to get things done.

Even if you work for others, it seems that there is always something more that needs to be done,
in a certain way, and within a given time frame.
As an entrepreneur this may be seen as even more of a problem.

Most successful businesses will have strategies and methods
that are in place for employees who have been tried, used, and are
in place for their efficiency, and therefore creates a much more
efficient and successful operation.

Performance Strategies

While there are many ways to become more efficient, performance is also linked to “Proficiency”. Being good at something reduces the amount of time that you have to spend working on a project.This is also known to some people as a “Learning Curve”.

No matter who you are or what you do, you have to learn how to do your job. This is why almost every employee goes through a period of training. Teachers have a trial period where they work with another person, or are checked out by an administrator. Doctors go through residency so they can study and learn under physicians who have already gained the skills required to do the job.

Building strategies and methods for our personal lives is just as important for our time saving performance on a personal level as it is for a business.  Only when we can properly control the things that we think about that will point us toward success, and if we can focus our attention toward the things that are meaningful to us in our lives, will we be able to achieve happiness in our accomplishments.

Doing my best
so that you can do yours,


Time Shifting

Shifting your time to maximize your day.

Have you ever thought about how you can organize your time so
that you can maximize your day?

There is nothing worse than running out of money before
your month is over.  Right up there is running out of
time before you have finished the end of your day.

Maybe it’s time to take your day back by tossing in
just a tiny bit of organizing.  The best time to do this is
either the evening before, or the first thing in the morning.

There is nothing magic or complicated about doing this.
Time does not stand still, so don’t waste it trying to
over-think what I am about to tell you.  This is simple,
and should save you a few minutes a day.  Those
minutes add up to hours, to days, etc.

Whenever you do this, you will need to write this
down on paper, not just type letters into your computer.
How may things on your computer do you forget about,
and/or ignore?  The same goes for your smart phone.
The “Smarties” are great for some things, but organizing
takes putting things into your head so that you remember
what you need to do.

Here we go. . .

1. Organize your most important things to do for the day.

2. Try to order them in the order that each will be done.

3. Decide which tasks will take you where. In other words,
Are all of your tasks done in front of a computer?
Which projects take you out of your home or office?

Okay, so far nothing really new. Here is where the “Time Shifting”
comes into play.

There are other minor things that you know that you will be doing.
Maybe it’s picking up stamps from the post office,
or getting gas in your car.

If any of your tasks involve going out, then take that opportunity to do
those outside tasks (i.e. getting gas, stamps).


When working online do not try to do these time saving
short cuts as working online does not allow for letting
you save time in this way. Unless your are ULTRA-organized,
this “Time Shifting” method will only serve to distract
you, and waste your time if you work online.

Doing my best, to help you do yours,


time is money, so make the most of your time

Everyone has heard the phrase “Time is Money”.  
Wasting time is also

wasting part of your precious life.
 If you are young this means little to you, but

if you are getting older,
then you are certainly aware of how quickly time passes.

          Even if you are a younger person
who is working hard to get ahead.


Are you achieving your goals?

Are you setting goals for yourself or your organization?

Way back in the 1960’s two psychologists studied the effect of goal setting.
Locke and Latham found that goal setting can increase performance
in 90% of those who set goals.


          Every time that I turn around I am coming across another unique innovation that someone has
put out there on the market.  What is really neat is that many of these are free, or of very low cost to use.


          Most people worry about their financial health.  Work, make more money.
Get more stressed – make more money.  I have just one question?  If your health gets so bad
that you can’t enjoy living, then what good is all of that money going to do you?  Not much.