I have received questions about commenting on articles, and placing
a guest post on sites. Which is better for driving traffic?
We are not speaking here of just “Traffic”.
We are wanting the coveted “TARGETED TRAFFIC”!
should be done on sites that are related in some way to your niche.
Don’t comment on any blog just because they let you comment.
Your comments should also be relevant to the topic. I have seen many comments
where it is obvious that the person who is commenting has never read the article.
Some bloggers do not read the comments that are posted, resulting in
spam comments that have been posted by someone getting paid 2 cents a comment.
The end result is the comments are generic such as: “Great article – very informative”.
What does that say or mean? It means it’s some spammer looking for a cheap backlink.
I get these all of the time on this site, but we are talking about someone else’s site,
so hopefully, they are keeping up with their spam comments.
It is important to comment on higher ranking sites when possible. It will give your
comment a better chance to be seen and read. Some sites will let you
comment, but will not allow a link. You want that backlink!
Finally, the only way that anyone will click on that link to your site is
if your comment is extremely good, and adds something to the article.
If you don’t know enough about a topic to create a comment
that will “Blow” people away, then find another article that you DO
know something about.
Commenting has almost become a writing art form of sorts.
If you are a site owner (many are now), and are attempting
to get a backlink to your site, as well as gaining credibility
in your niche, then you must be able to be informative,
creative, and somehow impress the blog administrator
with your comment. And, you must do it in just a
few hundred words!
You can’t post photos, but you can sometimes show a URL
to a site if it is okayed by the blog administrator.
Most commenting is limited to a paragraph or two
for obvious reasons. There are exceptions, but to not be
rude and greedy with time, space, and also to stay out
of the “Spammy Universe”, it is always a wise idea to choose
your words (and wording) carefully.
What will your readers be looking at?
2. Guest posting
is a different animal. ALWAYS read the submission guidelines.
Similar to doing commenting, you want to guest post with sites that rank
as high as possible. You can find out a lot of information about
how a site is ranking with alexa.com
No matter where you post your article, it should be well-written, and should
follow SEO guidelines. Many sites will tell you what they want, but some
don’t. So alt tags for graphics, keywords, etc. are important to keep in mind
when writing the article.
If you can’t write very well, and still want to guest post, find someone
to edit your material. Quality and good information is the main thing
that sites want for submitted articles. Why not put out great content?
It is your name on the article after all, no matter where it is posted.
Remember the “1st Impression” theory? Your article may be the first
time that the reader has heard of you. Therefore, if your article really helps them,
then they are very likely to click to your site to check you out.
If you do submit a post, and it is accepted, you are still not done.
ALWAYS check back to your post and check your comments. Some sites will
alert you when you have a comment, but not all do so you must keep
on top of the comments that come in.
Whether you comment an an article, or guest post, each is time consuming.
You will spend a lot of time either way looking for appropriate sites to work with,
and then you need to read articles to see what has already been written,
and what the main focus of most articles is about.
It is a slow process, but many people get good results. It is only one way
to drive traffic, and I personally don’t recommend it being your only way.
TIP: Focus on only a few sites to post for, and a handful more for commenting.
Once you get known in those circles, people will remember your name
and expertise. This will often produce traffic, and targeted traffic at that.
Linking is the main reason why people post on other sites.
This is not new to anyone, and many site owners also post on other
people’s sites for the same reason – to get links back.
The problem is finding that “Golden Link”
That is the link on that one guest posting site that begins to generate your targeted traffic.
Both guest posting and commenting on blog articles should, and will, bring in targeted traffic to your
website regardless of what niche you are in. Considering this, if you
are persistent, and follow the rules of posting, you should see a traffic increase.
Guest Post Protocol
A guest post should follow ALL guidelines of the blog, or
website to which you are submitting.
Unless otherwise stated, put up a lengthy article.
a 1200 to 2000 word article is an excellent start.
Be certain to include images, keywords, and
appropriate headings in your guest post so that
the search engines can find your article.
Not only does this help bring people to your article,
but it will also bring folks to the website, and site
owners just Loooove extra traffic. You are more than
likely to get another gig writing for your host.
Unlike doing a guest post, commenting on articles that others
have written can get you noticed, and actually do not
drive much traffic unless you can be ultra-informative about
the subject matter discussed in the article.
Considering that many blog articles discuss different topics, you really
need to be on your toes, and will probably need to do a little
extra research before making your blog comment. No one
is an expert at everything!
Once again, especially with article or blog commenting, the
more well traveled (highest traffic) web sites should be your
targets for commenting.
Pros and Cons of a guest post and blog comment
The biggest “Cons” of both the guest post and blog comment
scenario is that they are both time consuming.
Each will take up your time when trying to decide which site
to post, or create a guest post for, and then you have to
As mentioned, you may have to research the subject of
the article when you comment on a blog, but it is always
best to know what you are talking about before you
start typing your way into feeling like an idiot.
A guest post require more time to write. Most often
there is research to be done in order to make the
guest post interesting and worthwhile to a reader,
which therefore can be time consuming.
You also must find the right images to fit your
article topic headings. Also, use the “H1”, “H2”,
format and not just the a larger paragraph size
such as 16px, or 14px. Search engines, it seems,
tend to like the “H” factor.
So, you know that one of the negatives of both a guest post,
or a blog comment is the devouring of your time.
You can always hire someone to write for you, but if you can write fairly well,
it is better to write your own information at first in
order to gain the necessary knowledge to teach the process,
or at least to know how to format your information for your articles.
The good thing is that both methods will drive traffic.
Creating a presence is important, and both blog commenting, and writing a guest post for a blog are powerful tools for
The guest post route is the most effective, but there are many more blogs that are accepting comments than there
are blogs that are willing to accept a guest post from you.