Do your readers really "Hear" what you are writing?
Say What You Mean, And ...
Mean What You Say.
How often have you read things online, in newpapers, or magazines, that have just left you shaking your head?
Have you ever written something, and gone back over the copy that you had written and wondered "What was I thinking"? Anyone who is serious about their writing has surely faced this situation many times and knows the importance of using the right word(s) at the right time.
Maybe you can relate to spending hours on Christmas eve trying to put together a child's toy using "These Simple Instructions". That may be why no one wants to read directions anymore, because very few people know how to write in simple to understand words.
Writing directions is one thing, but if you are a marketer, and in business to make money, then every word must have direction and meaning. Each sentence must be designed to sell. No word can be misplaced, no comma can be left out, and misspelled words are the kiss of death when you are writing copy that is intended to infuence your reading audience.
A friend of mine wrote to me a few years back about his grandfather. Normally, I would not remember such things, but because this was so funny, I will remember it forever. He had asked his grandfather what his favorite things were. He wrote to me that his grandfather told him:
"My favorite things are eating my motorcycle and your grandma".
My friend was obviously not paying attention, and did not know what a comma was, or how to use it. Putting a comma after eating and motorcycle is more likely what was intended so that it reads "My favorite things are eating, my motorcycle, and grandma". Which do you think gave his grandfather more indigestion, that motorcycle, or his grandma?
The above example is just one of many mistakes that are easily made by writers
who are either not paying attention to what they are doing, don't have a grasp of the language, or do not go back to proofread their work. Or, it might be all of the above. These mistakes are all easily corrected once you learn how.
When you get right down to it, as a marketer you know the importance of being able to:
1. Correctly convey your ideas
2. Deliver exacting information
3. Develop your client and customer trust
4. Create continued interest for your readers
5. Hold your readers attention
6. Convey the correct meaning.
7. Make your readers squirm - with delight
For the sake of your readers - You Need This!
Not only will you learn to produce the information that you need, but you will:
Don't leave your readers hanging. . .
Act now and avoid mistakes that can cost you both customers, and money!
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